Women entrepreneurs have created some of the most successful brands in the world. Their success can be attributed to all the right smarts, ambition, commitment and determination. It can be attributed to a more instinctive, intuitive understanding of consumers. It can be attributed to creating different ways of working in a more collaborative cohesive fashion. However you want to interpret it, it’s no coincidence that many women-owned companies are co-founded by friends, whose skill sets complement each other’s, and who work together creatively and dynamically.
Votary was co-founded by Charlotte Semler and Arabella Preston, and in this feature in You magazine they talk about how it all began.
Read the full article here.